top of page




London, United Kingdom

Now, I'd like to introduce you to an up-and-coming Pop/Funk artist from North London, UK who has absolutely blown his success and expectations out of the water in recent months. Their name? NAYTiiVE, remember it!

From The Fiddlers Elbow in Camden and SOHO House to ears worldwide, NAYTiiVE has been infecting listeners just like POISON. His latest release of the same name is an absolute saucy song that is absolutely ready for worldwide households. POISON resembles similarities to the likes of Charlie Puth and the LEGEND that is Prince.

So, let's see what NAYTiiVE has to say backstage shall we?


Credit -

Q1: What was your initial spark for writing ‘Poison’? It has a lot to say, contains a lot of demons and depth, how did you come up with the idea and do you know why?

So I sat in my uni room with three of my pals and we were just vibing some ideas about. We love the idea of juxtaposition and how when you read between the lines of happy-sounding songs, it can take things to the next level. Naturally being students, we love a drink but in doing so and going out, we saw a lot of people ruining themselves around us. Here, poison was born

Q2: You list Michael Jackson and Prince as some of your main musical influences. If you had to pick one, who and why?

I think for NAYTiiVE, it would be Prince. The incredible riffs and baselines the icon created is an element I try to bring into my music. That and his insane vocal range, especially his higher register. I work on that daily.

Q3: What advice would you give to artists who are thinking about starting a career in the industry? What would be your top tip?

My top tip would be to fully understand how hard this industry is. There will come a time when internally, you will have to decide if this is a hobby or if this is your life’s work. The obsession is the only true thing that brings you inner happiness, peace, and tranquillity. The music industry’s insanely hard, but I can honestly say I wouldn’t want to do anything else in the world.

Q4: Which do you prefer writing or performing and why?

Oh performing 1000%. I consider myself a live-performing artist. All the greats that I listen to and study all have 1 silver thread in common. They’re on a different planet when it comes to performance. That’s the part I want my fans to remember me by.

Q5: Define what music means to you in one sentence.

Music is my language.

Q6: When did you first realise that you wanted to be an artist? Is there a moment when it just clicked in your mind that it was something that you wanted to do? Or did you fall into it and realise that you had a talent?

I think back to when I was 6/7 in the car with my mother singing all the songs to Sister Act. Hitting that crazy high note! (If you know, you know)

Q7: Lastly, what’s coming up next? Any shows planned for the rest of 2022?

So for the rest of 2022, we’re creating a lot of video content for you guys, as well as dropping one more single before the year ends!

bottom of page