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Writer's pictureTamara Jenna

GRAM?GRAM Drops New Single “Kombucha” – A Satirical Soundtrack for Our Digital Age

Cover art for GRAM?GRAM's single 'Kombucha'
Newcastle’s GRAM?GRAM releases “Kombucha,” an alt-pop anthem that takes aim at our content-saturated world, blending disco beats with biting social commentary.

Hailing from Newcastle upon Tyne, GRAM?GRAM returns with their latest single “Kombucha,” a high-energy track packed with wit and biting social commentary. Released on October 25, 2024, “Kombucha” captures the absurdity of our content-driven digital age, where noise overwhelms substance, and enjoyment is often replaced by quick consumption.


In “Kombucha,” GRAM?GRAM paints a vivid picture of today’s world – one where AI-generated content, self-help clichés, and narcissistic selfie-culture dominate. The band playfully reflects on the irony of our times, noting, “We no longer enjoy, we consume. We no longer listen, we skip.” With satirical lyrics and infectious beats, the song cuts through the noise with a disco-infused pulse, echoing the chaotic yet thrilling sounds of late 70s funk, 80s Detroit techno, and the French disco wave.


“Kombucha” blends the layered textures of synth-pop with the punch of post-punk, all set to a throbbing disco beat. GRAM?GRAM’s influences range from The Smiths to Ed Banger’s French house scene, capturing nostalgia for past sounds while creating something sharply relevant for today. The track’s infectious rhythm and sardonic tone capture the band’s knack for blending social critique with irresistible grooves.


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Promo Image for GRAM?GRAM

While GRAM?GRAM is a relatively fresh project, its members are no strangers to the industry. Their collective experience includes Maida Vale Radio 1 sessions with Steve Lamacq, performances on MTV tours, and gigs at major festivals like Leeds/Reading and Wireless. They’ve shared stages with acts like Editors and The Kooks, as well as French electro legends Carpenter Brut and Sebastian, drawing inspiration from a wide spectrum of music scenes to craft their unique sound.


For listeners seeking music with a message, “Kombucha” is a fresh yet familiar sound that mirrors the state of today’s digital culture with a nod and a wink. GRAM?GRAM has created an anthem for those feeling overwhelmed by today’s content overload, crafting a track that’s as much a groove-laden party jam as it is a sharp critique of our AI-influenced reality.


“Kombucha” is now available on all major streaming platforms. Add this track to your playlist and experience GRAM?GRAM’s uniquely entertaining critique of digital culture.


Genre: Alt Rock, Indie Pop, New Wave, Post-Punk, Synth Pop, Disco

Mood: Satirical, Chaotic, Groovy, Irreverent, Nostalgic



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