top of page

The TikTok Takeover: How the App's Rise is Changing the Music Industry



A screenshot of the TikTok app with a user scrolling through videos - Alt text: Person using TikTok app to scroll through videos on their phone.

If you're not living under a rock, you've probably heard of TikTok. The social media app that started as a platform for short, funny videos has quickly taken over the world, with over a billion users worldwide. But TikTok is more than just a place to watch funny videos - it's also changing the music industry.


One of the most significant impacts of TikTok on the music industry is the way it's changing the way we consume music. While radio used to be the primary way people discovered new music, TikTok has become a key player in introducing people to new artists and songs. With its algorithm that tailors content to users' interests, TikTok has made it easy for users to discover new music that they might not have found otherwise.


The app has also become a breeding ground for new artists, with many unknown musicians getting their start on the platform. One of the most famous examples is Lil Nas X, who went from obscurity to global fame thanks to the success of his song "Old Town Road" on TikTok. The app's viral nature makes it easy for unknown artists to get their music in front of a massive audience, leading to potential record deals and career success.


But it's not just new artists who are benefiting from TikTok's rise. Established musicians are also finding success on the app, with many using it to promote their new music and engage with fans. Lizzo, for example, has used TikTok to give fans a behind-the-scenes look at her life and music-making process, while Drake has used the app to preview new songs and create viral dance challenges.


TikTok's impact on the music industry isn't limited to consumption and promotion - it's also changing the way we create music. With its emphasis on short, catchy clips, TikTok has led to the rise of "microsongs" - short, often repetitive songs that are designed to be catchy and shareable on the app. These microsongs are often built around a simple hook or melody and can be as short as 15 seconds. Some artists are even creating entire albums of microsongs designed to be consumed on TikTok.


To complete, TikTok's rise is having a significant impact on the music industry, changing the way we consume, create, and promote music. Whether you love it or hate it, there's no denying that TikTok is a force to be reckoned with, and its impact on the music industry will continue to be felt for years to come.




Comments


bottom of page